Programmatic advertising and audience industry news

Independent publisher headlines covering communities, intent, audiences, programmatic media and measurement. Follow each link to read the original publisher's reporting. These are external headlines, not original Plaiced articles.

• Omnicom’s $900M Cost Cutting Drive Continues in Q3 as Revenues Stay Flat

  Adweek | 2026-10-23

• How Amazon Made a Stronger Partnership Play in Thursday Night Football in Year 5

  Adweek | 2026-10-23

• Polymarket’s Reported CMO Firing is the Latest in a Long String of Controversies

  Adweek | 2026-10-23

• Omnicom-IPG deal ‘substantially completed’ as group wins Coke’s NA media

  Marketing Dive | 2026-10-23

• Inside Coca-Cola’s marketing transformation amid agency roster shake-up

  Marketing Dive | 2026-10-23

• Dentsu X’s Bruce Williams Explains That Campaigns Can Overcome Fragmentation

  Adweek | 2026-10-23

• McDonald’s Ends 32-Year FIFA World Cup Sponsorship Amid Marketing Overhaul

  Adweek | 2026-10-23

• Identity Resolution Goes The Way Of The Cookie

  AdExchanger | 2026-10-23

• Ads of the Week: 10 Campaigns That Caught Our Eye, From Away to Walmart

  Adweek | 2026-10-23

• How OWN’s Tina Perry Is Taking the Network Beyond Linear TV

  AdExchanger | 2026-10-23

• OpenAI Foists Creative ‘Enhancements’ On Advertisers; Now The News Is Partnering With Sportsbooks

  AdExchanger | 2026-10-23

• Creators say it’s difficult to make money from news — with platform rules and brand guidelines

  Digiday | 2026-10-23

• AI boosts discovery but reviews still seal the deal, new research shows

  Digiday | 2026-10-23

• Future of Marketing Briefing: Advertisers have more ways than ever to choose a holdco, and free holdcos to choose from

  Digiday | 2026-10-23

• Q3: Omnicom’s Media Business Is Growing, But Is It Agent-Proof?

  AdExchanger | 2026-10-22

• Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit

  Digiday | 2026-10-22

• Omnicom said its integration of IPG is nearly done, and the results are starting to show it

  Digiday | 2026-10-22

• Newly Profitable Peacock Is The Feather In The Cap Of NBCU’s Planned Spin-Off

  AdExchanger | 2026-10-22

• Banana Republic debuts TikTok content series in bid for younger shoppers

  Marketing Dive | 2026-10-22

• How AB InBev built a culture of creative effectiveness that drives growth

  Marketing Dive | 2026-10-22

• How CPG challenger brands are setting category marketing trends

  Marketing Dive | 2026-10-22

• LinkedIn’s B2B Audiences Are Now Available On CTV Via Google DV360

  AdExchanger | 2026-10-22

• Why Zeta Global Keeps Buying Companies, Including Two In Two Days

  AdExchanger | 2026-10-22

• Subscription Streamers Fall Back In Love With Ads; Indie Agencies Get Lost In The DSP Margins

  AdExchanger | 2026-10-22

• Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals

  Digiday | 2026-10-22

• Target’s holiday push stresses affordability, exclusives and an AI assistant

  Digiday | 2026-10-22

• Media buyers chart path for brands and sponsors through high NBA demand

  Digiday | 2026-10-22

• Media Briefing: The transatlantic push to rein in stealth bots is gathering pace

  Digiday | 2026-10-22

• Why uniting supply, demand and intelligence matters in an era of fragmentation

  Digiday | 2026-10-21

• What championship moments like the Knicks’ Game Four comeback teach brands about real-time marketing

  Digiday | 2026-10-21

• Optable’s Agentic Marketplace Bets That AI Agents Can Return More Dollars To Working Media

  AdExchanger | 2026-10-21

• Target unwraps high-concept holiday ads focused on gift-giving academy

  Marketing Dive | 2026-10-21

• Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage

  Digiday | 2026-10-21

• Creator mentors Colin and Samir want to turn their followers’ ideas into productions

  Digiday | 2026-10-21

• Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time

  Digiday | 2026-10-21

• IAB Opens Public Comment on New Guide to Inform Cross-Channel Measurement Decisions

  IAB | 2026-10-20

• IAB Releases Measurement Services Addendum v1.0 for Public Comment

  IAB | 2026-09-22

• IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations

  IAB | 2026-09-10

• Consumers Want AI Shopping Recommendations to Include Trusted Creator Perspectives, According to IAB

  IAB | 2026-09-09

• IAB Brings CreatorFronts, Podcast Upfront, and PlayFronts Together for the First Time

  IAB | 2026-08-20

• IAB Updates Industry Framework for Consistent AI Transparency & Disclosure in Advertising

  IAB | 2026-08-18

• IAB Releases “Measuring Visibility in the AI Era” to Help Brands, Publishers, and Agencies Navigate AI-Powered Discovery

  IAB | 2026-08-03

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