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01 / Media curation

The brief
before the buy.

Start with what real communities care about. AI helps identify publishers that may fit the brief; our team reviews that direction before shaping curated programmatic deals for your existing DSP or Plaiced-managed execution.

Talk through a briefSee our approach
Plaiced / Media curationCommunity insight / AI-assisted curation / human review
The premiseFrom what people care about to where a message belongs.
The thinking / 01

Curation is a decision-making discipline.

Start with the brief. AI-assisted publisher discovery helps build a shortlist; people check context and suitability before shaping a PMP the buying team can evaluate and activate.

01

Read the audience

Start with the interests, behaviors and conversations relevant to the brief. We use Plaiced audience data segments in programmatic planning alongside community experience, checking suitability for each brief.

02

Find the context

AI helps surface publishers that may fit the brief. Our team evaluates their content, environments and suitability rather than treating a recommendation as a buying decision.

03

Build the deal

Turn the selected channel and supply direction into a curated PMP the buying team can assess, refine and activate in its existing DSP.

Activate a curated PMP in your own DSP, or use Plaiced-managed DSP execution. Only need the audience layer for your existing media buys? Explore data-only audience licensing. Eligibility and terms are confirmed for each brief.

In practice / illustrative only

What that can look like.

An illustrative planning scenario, not a live campaign or guaranteed media product.

Planning sketchNot a live campaign
Illustrative briefIntroduce a new outdoor product to people already exploring time outside.
Audience lensInterest in hiking, local trails and outdoor culture, informed by relevant community context.
Media directionConsider editorial web environments and place-based screens where the subject and moment make sense.
Buyer decisionReview supply and suitability, then decide whether to build a curated deal in the existing buying workflow.
Explore more solutions

More ways to activate.
Same community edge.

01Display + nativeA good placement is more than available inventory.02CTVThe living room deserves more than a broad audience label.03DOOHA location can be a meaningful part of the message.04YouTube curationFrom audience and content fit to a clearer YouTube buying direction.05Audience licensingKeep your media strategy. Add the audience layer.
The next conversation

Bring us the hard brief.
Choose your activation path.

Tell us who you need to reach. We can discuss curated PMP deals, managed execution or audience licensing, with dedicated clean-room collaboration scoped where needed.

Discuss your brief