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07 / Audience syndication & licensing

Our audiences.
Your media buys.

License Plaiced's high-intent community and B2B trade audience segments through our LiveRamp seat. Use eligible audiences in your existing programmatic and paid media workflows without purchasing a Plaiced PMP or handing over campaign execution.

Talk through a briefSee our approach
Plaiced / Audience syndication & licensingPlaiced audiences / LiveRamp distribution / scoped collaboration
The premiseKeep your media strategy. Add the audience layer.
The thinking / 07

The audience, separate from the media.

Your team keeps control of media buying, supply agreements, budgets and execution. Plaiced helps select and license relevant audience segments, then confirms the permitted distribution route and commercial terms for your destination. For enterprise audience collaboration, Plaiced can also arrange a dedicated data clean room, with scope, data permissions, access and commercial terms agreed for each project.

01

Choose the audience

Share the community or B2B trade audience you want to reach. We confirm relevant segment availability, permitted use, geography and licensing terms without assuming every segment is eligible on every platform.

02

Confirm your destination

Eligible DSP audiences can be distributed through LiveRamp to your advertiser seat. Meta and TikTok use the buyer-authorized Advertiser Direct workflow, with the required agreements and account permissions.

03

Use it with your own media

Activate eligible licensed audiences alongside your existing media buys. Pricing and timing depend on the destination and agreement; data licensing is separate from media spend. Google Ads and YouTube Customer Match require eligible first-party customer data, not uploaded purchased audience lists.

In practice / illustrative only

Data access, not a new media deal.

Illustrative buyer workflow only. Account access, segment eligibility, match coverage and commercial terms must be confirmed.

Planning sketchNot a live campaign
The buyerAn agency already buys programmatic media in its own DSP.
The needAdd an eligible Plaiced B2B trade audience to an existing campaign.
The routeLicense the audience and arrange approved LiveRamp distribution to the advertiser seat.
The differenceThe agency keeps its media supply and execution. No Plaiced PMP is required.
Explore more solutions

More ways to activate.
Same community edge.

01CurationFrom what people care about to where a message belongs.02Display + nativeA good placement is more than available inventory.03YouTube curationFrom audience and content fit to a clearer YouTube buying direction.
The next conversation

Bring us the hard brief.
Choose your activation path.

Tell us who you need to reach. We can discuss curated PMP deals, managed execution or audience licensing, with dedicated clean-room collaboration scoped where needed.

Discuss your brief