The open web,
with context.
Turn community-informed audience context into curated display and native deals across relevant publisher environments. Activate in your existing DSP and use publisher-level reporting to refine live PMPs.
Read the environment, not just the slot.
Understand what people are there to read or do. Then package the relevant supply and use reporting to see which publishers contribute to the deal.
Understand the subject
Look at the topics and interests around a brief, including what relevant communities are actively discussing and seeking out.
Assess the setting
Consider publisher context, editorial adjacency and the experience of the page rather than treating every open-web impression as interchangeable.
Package the opportunity
Match display or native formats to the message and environment, then give traders a curated deal they can activate and monitor.
Activate a curated PMP in your own DSP, or use Plaiced-managed DSP execution. Only need the audience layer for your existing media buys? Explore data-only audience licensing. Eligibility and terms are confirmed for each brief.
A more useful adjacency.
Illustrative planning scenario only; not an existing campaign or an inventory commitment.
More ways to activate.
Same community edge.
Bring us the hard brief.
Choose your activation path.
Tell us who you need to reach. We can discuss curated PMP deals, managed execution or audience licensing, with dedicated clean-room collaboration scoped where needed.
Discuss your brief