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04 / Digital out-of-home

The right place.
The right reason.

Community insight helps identify the places and moments that matter to a brief. Curate relevant DOOH screen supply by location and time, then confirm availability and activate through a compatible programmatic buying path.

Talk through a briefSee our approach
Plaiced / Digital out-of-homeCommunity insight / AI-assisted curation / human review
The premiseA location can be a meaningful part of the message.
The thinking / 04

Plan for the world beyond the screen.

Place-based media works best when the setting has a reason to be in the plan, not just a pin on a map.

01

Define the occasion

Identify the moments and routines that connect to the brief without assuming anything about individuals passing a screen.

02

Read the place

Consider the venue, surrounding activity, expected dwell and the way creative will be seen in that environment.

03

Build the connection

Align proposed screens and timing with the brief, then validate available inventory, creative specifications and programmatic buying requirements.

Activate a curated PMP in your own DSP, or use Plaiced-managed DSP execution. Only need the audience layer for your existing media buys? Explore data-only audience licensing. Eligibility and terms are confirmed for each brief.

In practice / illustrative only

Where context becomes physical.

Illustrative planning scenario only; not a live placement or screen commitment.

Planning sketchNot a live campaign
Illustrative briefBuild awareness for a new city arts program.
Context lensPublic spaces and moments connected to cultural discovery.
Media directionConsider screens near relevant venues and transit routes during useful times.
Buyer decisionReview actual screen availability, venue suitability and creative specifications.
Explore more solutions

More ways to activate.
Same community edge.

01CurationFrom what people care about to where a message belongs.02CTVThe living room deserves more than a broad audience label.03Display + nativeA good placement is more than available inventory.04Audience licensingKeep your media strategy. Add the audience layer.
The next conversation

Bring us the hard brief.
Choose your activation path.

Tell us who you need to reach. We can discuss curated PMP deals, managed execution or audience licensing, with dedicated clean-room collaboration scoped where needed.

Discuss your brief