Use cases.
Community insight gives programmatic media direction. Brands and agencies can activate curated PMP deals, use managed execution or license Plaiced audiences for their existing buys. AI supports publisher discovery and performance analysis where relevant; dedicated clean-room collaboration can be arranged for scoped projects.
A richer starting point than a demographic.
What people choose to do together can inform the audiences and contexts a brand considers. Combine that insight with curated media, let Plaiced manage the campaign or choose the audience layer on its own.
Your buying workflow. More ways to activate.
For holding-company teams, independent agencies and specialist traders: build and manage curated PMPs, use Plaiced-managed execution when your brief requires it, or license Plaiced audiences for existing buys.
Why media agencies choose Plaiced
- Receive custom PMP Deal IDs in under 24 hours.
- Centralize deal management across 15 SSPs and 300+ DSPs.
- Boost performance with supply-side intelligence & optimization.
- Use your own trading team or Plaiced-managed DSP execution.
- License eligible audiences without replacing existing supply agreements.
Build & Activate Curated PMPs
Choose from off-the-shelf PMP packages tailored to verticals, formats, and KPIs, or build your own using a simple, intuitive interface.
- Take the guesswork out of PMP planning and access forecasting and bidding guidance for each custom package.
- Custom PMP Deal IDs are delivered in under 24 hours, with curation across 15 leading SSPs and compatibility with 300+ DSPs. Audience licensing and clean-room setup follow separately confirmed timelines.
Use managed execution when you need it
Let Plaiced execute and report on the campaign through its enterprise DSP seats when your team needs a full-service buying route.
- Agree campaign objectives, channels, budget and responsibilities before launch.
- Keep managed campaign reporting distinct from the reporting available with a data-only license.
License the audience, keep the media
Add eligible Plaiced community and B2B trade audience segments to your existing media buys through LiveRamp, without buying a new Plaiced PMP.
- Keep your existing DSP, supply agreements and campaign execution.
- Confirm destination permissions and licensing terms before distribution; paid-social activation follows the buyer-authorized workflow.
- Arrange dedicated clean-room collaboration where scope, data permissions and commercial terms are agreed.
Plan with Data, Not Guesswork
Make smarter investment decisions with forecast and bid guidance tailored to your campaign parameters.
- Estimate inventory availability pre-flight.
- Review floor price benchmarks.
- Align deals with expected reach and pacing.
Total Transparency
Access aggregated SSP performance data in one place to understand how each publisher contributes to outcomes.
- Review publisher-level performance.
- Block underperforming inventory with a click.
- Monitor trends across all active PMPs.
Real-Time Supply-Side Optimization
Optimize your campaigns across all DSPs and SSPs simultaneously in one centralized system.
- Access aggregated SSP reporting across partners.
- Review DSP, SSP and publisher level performance.
- Block underperformers with a few clicks.
- Apply optimizations via bulk upload or at the deal level.
Bidstream Insights for Troubleshooting
Gain unparalleled visibility into the auction mechanics with bidstream reporting:
- View bid opportunity volumes.
- Analyze bid rate, block rate, and win rate.
- Identify where value is being left on the table and optimize in-flight.
Full Control of Live Deals Without the Email Ping Pong
No more waiting on support threads. Your team gets end-to-end control over every PMP:
- Edit targeting, bid floors, publishers, delivery settings mid-flight.
- Request PMP troubleshooting directly in-platform.
- Centralize deal visibility with a unified PMP library across all DSPs.
Know what you can buy before you commit.
From mid-market brands to global enterprises, choose the model that fits your team: activate a curated PMP through your agency or in-house DSP, use managed execution, or license Plaiced audiences for existing buys.
What direct advertisers can do
- Build a package around audience, context, format and campaign KPIs.
- Estimate inventory availability and bid ranges before launch.
- Activate through an existing DSP instead of changing buying tools.
- See publisher-level results and adjust deals while a campaign is live.
- Use Plaiced-managed execution if your team needs trading support.
- License eligible community and B2B audiences without buying a Plaiced media package.
Choose a PMP, managed campaign or audience license
A curated PMP combines media and audience signals; managed execution includes campaign delivery by Plaiced. A data-only license gives your existing buying team access to eligible Plaiced audiences.
- Align the route with your agency, in-house buying setup and destination requirements.
- Discuss dedicated clean-room collaboration where a project calls for it, with scope and permissions agreed before setup.
Turn the brief into a deal
Start with an off-the-shelf package or build a custom PMP for the formats, environments and audience signals that fit your objective.
- Set targeting, publisher and delivery criteria before activation.
- Use community-informed audience insight to guide selection, then validate available supply.
Check the economics before launch
Use pre-flight forecasts and floor price benchmarks to plan spend against expected availability and pacing.
- Compare package options before sending a deal to the buying team.
- Keep your current DSP workflow; Plaiced packages the supply side.
See where outcomes come from
Review aggregated SSP data and publisher-level performance instead of treating a PMP as a black box.
- Monitor performance across active deals.
- Adjust publishers, targeting and bid floors as the campaign develops.
Make supply and data easier to activate.
For SSPs, DSPs and data partners, Plaiced connects curated supply and eligible audience distribution with buyer workflows. Deal controls and supply-side reporting apply to the curated PMP route, not every data-only license.
What ad-tech partners can do
- Bring supply or permitted data into curated, buyer-ready PMP packages.
- Distribute deals across compatible buying and supply platforms.
- See where bid opportunities are blocked or failing to win.
- Make deal changes without a support-email chain.
- Support eligible audience distribution separately from media packaging.
Package an offer buyers can use
Combine eligible supply, formats and permitted audience or contextual signals into a defined PMP, with targeting and bid-floor settings visible to the teams running it.
- Support standard or custom packages tied to a buyer’s brief.
- Confirm data permissions and platform availability before activation.
Keep supply packaging and audience distribution distinct
Curated PMPs combine audience signals with supply. Audience licensing adds eligible Plaiced segments to a buyer’s existing media workflow; each route has its own permissions and commercial terms.
- Confirm destination and account eligibility for licensed audiences.
- Scope any clean-room collaboration separately before arranging access.
Diagnose the auction, not just the outcome
Use bidstream reporting to understand bid opportunity volume, bid rate, block rate and win rate.
- Identify delivery friction at the DSP, SSP or publisher level.
- Use supply-side performance data to decide what to change.
Manage deals after launch
Keep active PMP settings and reporting in one place so partner teams can make informed changes during a flight.
- Adjust eligible publishers, targeting or floors as the deal requires.
- Review aggregated performance across supply partners.
Make your inventory more useful to buyers.
Put your audience, content context and eligible formats into curated packages buyers can evaluate, while keeping visibility into how your inventory performs.
What publishers can do
- Present the audience and context behind your inventory, not just volume.
- Match eligible supply to relevant advertiser briefs and PMP packages.
- See publisher-level contribution in aggregated deal reporting.
- Identify bid and delivery issues that limit demand.
Describe the supply buyers actually need
Define the content environments, formats and audience context that distinguish your inventory, then connect them to suitable campaigns.
- Surface eligible placements within curated PMP packages.
- Agree on inventory, floors and commercial terms before a deal goes live.
See your contribution
Use publisher-level reporting to understand how your inventory contributes within active PMPs.
- Review performance in the context of the broader supply mix.
- Identify underperforming placements and opportunities to refine a package.
Troubleshoot demand
Bidstream and deal reporting can help isolate where opportunities are being missed, blocked or priced out.
- Review bid opportunity, block and win signals where available.
- Work with buying and supply partners on changes grounded in the data.
Have a brief?
Let’s discuss it.
Bring your audience, format, KPI or supply challenge. We’ll discuss the right PMP, managed-execution or audience-licensing route, including clean-room collaboration where needed.