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03 / Connected TV

A bigger screen.
A sharper lens.

Bring community-informed audience context to CTV supply. Curate content environments and viewing moments into a programmatic deal, then assess available supply and activate through a compatible buying path.

Talk through a briefSee our approach
Plaiced / Connected TVCommunity insight / AI-assisted curation / human review
The premiseThe living room deserves more than a broad audience label.
The thinking / 03

Make the screen mean something.

CTV planning benefits from the same questions as every other channel: why this audience, why this setting and why this message here?

01

Start with relevance

Use audience and community understanding to define the content territories worth exploring.

02

Consider the viewing experience

Think about the programming environment, viewing occasion and the role of sound and motion in the creative.

03

Build with the buyer

Shape a CTV package for the buying team to validate against actual supply, suitability and DSP requirements before activation.

Activate a curated PMP in your own DSP, or use Plaiced-managed DSP execution. Only need the audience layer for your existing media buys? Explore data-only audience licensing. Eligibility and terms are confirmed for each brief.

In practice / illustrative only

Context around the screen.

Illustrative planning scenario only; no specific programming or inventory is promised.

Planning sketchNot a live campaign
Illustrative briefIntroduce a travel service to people considering a new kind of trip.
Context lensTravel discovery, culture and destination-related viewing environments.
Media directionExplore streaming contexts where the creative feels connected to the content experience.
Buyer decisionValidate available supply and controls through the chosen buying path.
Explore more solutions

More ways to activate.
Same community edge.

01CurationFrom what people care about to where a message belongs.02Display + nativeA good placement is more than available inventory.03DOOHA location can be a meaningful part of the message.04Audience licensingKeep your media strategy. Add the audience layer.
The next conversation

Bring us the hard brief.
Choose your activation path.

Tell us who you need to reach. We can discuss curated PMP deals, managed execution or audience licensing, with dedicated clean-room collaboration scoped where needed.

Discuss your brief